We don't receive data about you from third parties as we care about what you do on our platform only.2. How Is My Data Used By Local Black?To Operate, Maintain and Improve The Consumer Services:
We use your data to operate, maintain the Consumer Services, and our business, and to personalize the Consumer Services.
Some features and functionality in our Apps and Sites require that you your location. If you have location services turned on, whenever you log into our Sites or use our Apps, we collect and use your geocoordinates (e.g. latitude and longitude) to tailor the Consumer Services to your current location. Your location is never shared with others, we use it to serve businesses and service providers that are close to your location to you. Outside of a zip code, and the zip code's latitude and longitude, businesses and Service Providers won't have your location. We collect this information via https://www.ipaddressservices.io
We use various technologies to determine your precise location, such as the location services of your operating system or browser, sensor data from your device (e.g. magnetometer, barometer, gyroscopes, accelerometers, compasses, Bluetooth data, beacon data, Wi-Fi access points, GPS data, and cell tower data), and other data that may help us understand your precise location (https://www.ipaddressservices.io
We also use your data to improve the Consumer Services and our business, conduct research and development, perform analytics, develop and offer new products and service. For example, we may customize the Consumer Services to allow you to add friends from your device’s contact list who are also using the Consumer Services or, if applicable, your Facebook, Google or Twitter account, if you have opted to connect these accounts to your Local Black accounts). We do not store your contact lists. As another example, we also use your data to help us map Locations of Businesses and Service providers(as defined below). For example, we may use device signals to determine that a particular device is within a particular venue. Communicate With You
We use your data in our business products and services (“Products”) that we offer to our other products. In particular, we receive data from our own online advertising services (Local Black Product), which we may use to send you advertisements that are tailored to your interests. The data collected for this purpose includes data about how you interact with the Consumer Services.
We combine the data described above with demographic data, location and other interest-based segment data obtained from third parties, including data obtained from the Enterprise Services to provide our Products.3. When Is My Data Shared?
Your data is only shared between Local Black products.Data That May Be Shared With Other Users
When you use the Local Black Apps and Sites, your authorized service providers may see some of your data (e.g. name, profile photo, zip code).
Publicly available data includes your Local Black for Business public profile.Data That May Be Shared With Affiliates, Service Providers and Partners
We may share your data with our affiliated entities, and service providers that perform services on our behalf, such as cloud storage, IT services.Data That May Be Shared With Our Affiliates and Subsidiaries
We may share data with our affiliates and subsidiaries in order to improve the Consumer Services, develop and offer our Products, and for other purposes.Compliance with Law, Protection of Rights and Corporate Events
We may share data (i) if we are required to do so by law or legal process (such as a court order or subpoena); (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) to establish, exercise or defend our legal rights; (iv) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (v) in connection with an investigation of suspected or actual illegal activity; or (vi) to protect the rights, property, or safety of Local Black and our products and services, our employees, or users and others.
We may also share data as part or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.
When You Consent
We will also share your data with your consent.4. What About Cookies and Similar Technologies?
We may use technologies like cookies, pixels, web beacons, local storage and other automated technologies on our Sites, in our emails, within our Apps, and sometimes in third party apps that use our APIs or SDKs to provide you with a range of products and services. We use these technologies for a number of purposes, such as for authentication, security, preference settings, in our Products for advertising, measurement and analytics.
Through our Consumer Services, we will provide our own Internet Advertising Services. We will not share data with third-parties or business partners. Your data will be used by Local Black to place non-interest-based ads on Profiles of Businesses or Service Providers. Ads may be targeted by gender, age and location, but no identifiable information about you will be shared with advertisers. Advertisers will target ads based on gender, age and location and possibly income (though we don't currently track income for members). The information ad services may collect includes data about users’ visits to our Consumer Services and other websites and apps that participate in the relevant ad services, such as the pages or ads viewed and the actions taken on the websites or apps. This data collection takes place both on our Consumer Services. This process also helps us track the effectiveness of our marketing efforts.
We may also retain data as required by applicable law and we may retain data that has been anonymized or otherwise does not constitute or contain personal information.5. Personal Information Retention
To the extent required by applicable law, we keep the personal information you provide for the duration of our relationship, plus a reasonable period thereafter to comply with the applicable statute of limitations and other applicable laws.6. How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Consumer Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.7. Children under 18
Our Consumer Services are intended for a general audience and are not directed at children. We do not knowingly collect personal information online from individuals under the age of 13 or such other age as may be directed by applicable law.8. California Residents
If you are a California consumer, for more information about your privacy rights, please click here.Your Rights
Subject to applicable law, you may have a number of rights regarding the processing of your Personal Data, including: